Adapting websites and digital advertising for voice-activated AI: A competitive edge

AI Planet Update

Over the last few weeks, the AI giants have announced some huge ambitions. Meta (Facebook) wants to run your ads for you, OpenAI wants to close your retail sales without ever visiting the retailer’s website, and Adobe is quietly teaming up with Google and OpenAI to plug its creative AI gaps.

I can also recommend Diary of a CEO Podcast by Steven Bartlett entitled “AI Emergency Debate: These jobs won’t exist…”

What is agreed on the podcast is that an AI future is largely one that is difficult to imagine, simply because of the speed and velocity of these new platforms working together.

At LeonardoPower we have found that voice activation AI is evolving at lightning speed, and voice-activated AI assistants like Siri, Google Assistant, and Alexa were leading the charge a few years ago. Since then, the cost and complexity of voice AI bots have dropped considerably.

These virtual helpers are now part of our daily routines, from setting alarms to answering complex questions. As their popularity soars, businesses must adapt their websites to stay ahead of the curve.

Why voice-activated AI matters

AI voice agents can assist website optimisation; it’s crucial to understand how these AI assistants work. They use artificial intelligence and natural language processing to understand and respond to spoken commands. This means users can ask questions, set reminders, control smart devices, and even shop online—all hands-free.

The appeal? Convenience and accessibility. Voice assistants simplify tasks and provide instant answers, making them indispensable in our fast-paced lives. As voice technology advances, it will play an even bigger role in how we interact with the digital world, boosting productivity and connectivity.

Interestingly, Americans and Gen Z are more likely to use voice-activated commands than many British people, suggesting the cultural differences in how we engage with new technology.

The immediacy of voice-activated agents

An AI voice bot can receive incoming calls as well as make outgoing calls. It can answer the phone when you cannot and will transcribe all of the call, meaning that you can sift through genuine prospects and clients, compared to people trying to sell to you.

As soon as a person has filled in an online form, an AI Voice Bot can make a call as soon as a form has been filled in, calling that person back. They can ask simple questions and answer questions based on your business. By doing this you are catching a person in the “moment”. This is hugely important, as this prospect is now firmly in the “sales funnel”.

Consider our busy lives when the average attention span is now 8 seconds and every person is interrupted by a meeting, email or ping every 2 minutes. See the Microsoft Annual Work Trend Index: The Frontier Firm is born. Microsoft’s 2025 Work Trend Index Report reveals the rise of the Frontier Firm, marking a new era of workforce dynamics. - CEE Multi-Country News Centre

AI voice applied to healthcare

How difficult is it to get a GP appointment? What if the poor receptionists actually had ten AI voice bots that could answer calls, do first-level triage and take patients’ details?

AI Voice is able to shoulder an almost impossible burden with outbound calling as well as handling incoming and customer care type calls.

Why your website needs a voice makeover

With the rise of voice-activated AI, businesses should revamp their websites to remain competitive.

Ready to make your website voice-friendly? Research into keywords for voice search and craft content that is easy to read aloud and provides answers to common questions. Implement technical considerations to provide context for search engines and voice assistants and finally focus on responsive design, simple navigation, and fast loading times to create a seamless user experience.

Looking Ahead

The future is bright for voice-activated AI. As technology evolves, businesses that embrace this shift will reap the rewards. The potential for enhanced user experiences and accessibility is immense. Stay adaptable, keep up with tech and user behaviour, and watch your website thrive in the voice-activated world.

At LeonardoPower we have provided a free Voice AI Bot called “Nikki” at https://aivoicepr.leonardopower.com if you sign up for free banking. Which is great for answering calls, meaning that you never miss one again. It’s ideal for anyone who is tied up “doing-the-do” and needs an extra pair of hands. It gives you a transcript of all the calls. Visit our new website to see more on LeonardoPower www.leonardopower.com. Where science meets art.