As AI accelerates pace of change, these ideas will help you keep up

The world of AI seems to have blasted into outer space on the Starship Enterprise warp five hypermode recently. 

I say this because a week in AI is infinitely faster than a week in politics – more AI tools, better AI, outwit your competitor, AI with free features and yes, even to communicate with dolphins with DolphinGemma AI.

One of the biggest AI trends that is being experienced right now is the move from search engine optimisation for search engines such as Google and websites, to now using AI in the search for answers to questions. However, do be mindful to fact-check, as AI can get things wrong!

Over time this is going to have huge implications for those businesses who have built their websites on SEO search and the Google algorithm…  which is pretty much everyone.

ChatGPT has recently provided an image tool free of charge to those with an account. Merely speak to ChatGPT and ask what image you would like to see. It will transcribe your voice, and you can press the search button to see what image arrives.

The new image feature in ChatGPT, has led to a huge demand on the OpenAI platform sitting underneath it for power and becoming a “victim of its own success” — leading to ChatGPT producing timeouts or error messages. 

However, the new feature provides a challenger to Midjourney, which up to now has been the de facto image generator of choice.

So, for the absolute AI beginner, I have put an exercise on my website, for those people or families who want to see how AI works in ChatGPT with kind permission of WeareSpark.ai 

In the exercise you will need to create a free account in ChatGPT or another AI platform with a verified email address. 

Once created, you can then visit www.thecreativesuniverse.com and go to the resources section and open the “Research Prompt Library” word doc. This is where the exercise is located. 

Once you have located the word doc, then you can open your ChatGPT account and copy the first text prompt which begins “I am a brand strategist”… and finishes with… “for my brand.” Copy and paste all of the text up to solid line break and put it into the ChatGPT prompt box. The AI will then go to work on providing you with the answer to your exercise question. If there are two or three of you who can work together using separate PCs and browsers, then you can see how similar or different the AI answers are that are given if you all load the same question at the same time.

Once you have received your answers, then you can copy and paste the next set of text up to the line break and again put this “prompt” into the query box. Again, the AI will go to work producing you with an answer.

Work through the whole of the document with the various prompts and once you have worked your way to the end, you will have pushed the AI to answer all sorts of questions regarding the made-up fashion brand.

Doing the exercise in its entirety will give you a very good feel for what can be achieved by using AI and prompting in the right way.

The final text asks you to go into Dall-E, but with the new image feature in ChatGPT then this should produce an illustration for you to look at.

Additionally, users who wish to pay for the ChatGPT version can attach multiple documents for the AI to study. A paid-for business account also means that your precious documents remain private, instead of being shared in the training data.

A new survey by the World Economic Forum says that “half of employers plan to re-orient their business in response to AI, two-thirds plan to hire talent with specific AI skills, while 40 per cent anticipate reducing their workforce where AI can automate tasks”. 

You can read the full report online at https://www.weforum.org/publications/the-future-of-jobs-report-2025/digest/    

AI dolls have been hitting the media recently around a new trend for making a doll of yourself. 

See a recent BBC article online:  https://www.bbc.co.uk/news/articles/c5yg690e9eno 

We can now also provide a free Voice AI at https://aivoicepr.leonardopower.com if you sign up for free banking. You can receive an AI voicebot for free – which is great for answering calls, meaning that you never miss one again. It's ideal for hairdressers, plumbers, or anyone who is tied up "doing-the-do" and needs an extra pair of hands. It gives you a transcript of the call to look at when you have time.

Finally, for those who want to put AI to proper work, such as reducing the marketing burden with AI tools to reduce the workload, why not visit the resources section on the website www.thecreativesuniverse.com and find the AI Toolkit to learn more.