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22 Oct 2025

English Riviera Airshow lands top sponsors

New seafront hotels back Bay's prestigious event

The Red Arrows over Paignton seafront

The Red Arrows over Paignton seafront

Two Paignton hotels are to sponsor the Airshow

Organisers of the English Riviera Airshow are on Cloud Nine after landing a top sponsorship deal. Two of the Bay's newest, branded hotels - the Mercure and Ibis Styles Paignton - have been confirmed as a headline sponsor of the event.

The two hotels, part of the Fragrance Group's regeneration investment in the Bay - are newly opened on Paignton’s seafront, the centre of the two-day flying action.

They join a variety of local businesses and organisations who have pledged their support and commitment to the English Riviera’s flagship event.
The hotels will be the event's official hospitality partner, providing corporate hospitality guests with an unforgettable experience, never seen before at the Airshow.
The Mercure Hotel Paignton and Ibis Styles Paignton joins key event partners Torbay Council and the English Riviera BID Company as well as marketing partner Bigwave Marketing.
Jason Parry, Manager, Mercure Hotel Paignton, and Ibis Styles Paignton said; “Our commitment to the local community runs deep, and we believe in giving back wherever we can. The Airshow brings joy and excitement to locals and visitors alike, fostering a sense of community spirit and pride in our towns. By stepping up as the headline sponsor, we aim to ensure that this beloved tradition thrives for years to come, bringing people together and creating lasting memories.”
Last month, the English Riviera Airshow announced the RAF Red Arrows, RAF Typhoon, and the Battle of Britain Memorial flight teams will be appearing at the event taking place on Saturday June 1 and Sunday June 2. They will be accompanied by civilian teams (yet to be confirmed) and an on the ground event village on Paignton Green, packed with dozens of south west traders, businesses, and exhibitors.
Cllr Jackie Thomas, Cabinet Member for Tourism, Culture & Events and Corporate Services at Torbay Council, said; “We are thrilled to have the Mercure Hotel Paignton and Ibis Styles Paignton as one of our English Rivera Airshow headline sponsors. The generosity of all our sponsors and supporters has been incredible and without them it wouldn’t be possible to bring residents and visitors this spectacular two-day event.”
Corporate hospitality tickets are available to purchase now. Corporate hospitality guests will get to enjoy exclusive access to the VIP hospitality area, private premium viewing areas, locally crafted beverages, delectable street food and exclusive entertainment. Two further Gold sponsors have also been announced, as Kents Cavern and Barnes Aerospace. The English Riviera Airshow, held annually since 2016, combines thrilling flying displays with ground-based festivities, captivating audiences of all ages.
The Airshow is a collaborative effort supported by Torbay Council, the English Riviera BID Company, local businesses and organisations, and aviation enthusiasts. 

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