'Riviera Heyday' Hotel plan as new look Torquay Strand scheme unveiled

The wraps have come off the latest multi-million pounds for The Strand waterfront area of Torquay, including a new 'Riviera Heyday' Hotel and 'sweeping staircase'.

Torbay residents and businesses are invited to view and comment on the proposals for the harbourside as Torbay Council and private sector regeneration partners Willmott Dixon and Milligan launch their public consultation on the future of The Strand

The partners says the development will transform the area into a welcoming destination, that would attract new visitors and offer year-round employment opportunities for local people.

The published proposals look to deliver a 154-bedroom boutique hotel including a rooftop terrace and ground floor space for food, drink and retail uses that promote the best of Devon.

The design features a sweeping staircase that would better connect the harbourside with The Terrace above and complement recently completed harbourside public realm works.

The council says that over the past few months, the team working on the design have been taking inspiration from Torbay’s Victorian heritage and the golden era of travel when the area was celebrated as a luxurious seaside destination.

The evolving vision has sought to 'reintroduce a new sense of grandeur, combining historical charm with contemporary elegance to create a dynamic and inviting destination for local people and visitors'.

Key design elements include:

• A new ‘Riviera Heyday’ hotel
• Rooftop bar and restaurant
• Active frontages and dining terrace
• Landscaped connection between The Terrace, harbourside and retail centre
• Retaining the character of No 7 Strand and the original Grade II listed building, No 8 Strand

Until Friday July 25, residents of all ages and local businesses will be able to view and comment on the proposals ahead of a planning application being prepared and submitted in the autumn.

There are online and in-person opportunities for people to get involved and shape the future of The Strand.

Online

Proposals, images, a comprehensive FAQ section and the consultation questionnaire can be found on the consultation webpage: https://yoursay.torbay.gov.uk/thestrand

Share views online until midnight on Friday July 25.

In person

Meet the team, view the proposals and share your views at one of the in-person consultation events happening at 77 Fleet Street, Torquay, TQ2 5EB on:

• Tuesday July 15, drop in between 3pm and 7pm
• Tuesday July 22, drop in between 3pm and 7pm

Cllr Chris Lewis, Deputy Leader and Cabinet Member for Place Development and Economic Growth at Torbay Council, said; “These proposals will transform the harbourside, re-establishing Torbay as a world-class destination. By blending heritage with modern design, we will create a vibrant space that offers more choice for visitors and new employment opportunities for residents, ultimately boosting the local economy.

“We especially encourage young people to engage with the team and share their thoughts on the proposals. As the future of Torbay, their input is vital in shaping what lies ahead.”

Stuart Harris, CEO for Milligan, said: “We’re incredibly proud to be sharing our vision for this landmark scheme, which we believe will redefine Torquay’s harbourside.

"This is more than a development - it’s about creating a vibrant, welcoming destination that celebrates the Bay’s heritage while looking firmly to the future. The proposals reflect our commitment to long-term stewardship, quality design, and delivering real value for the community and local economy. We’re excited to hear what residents and businesses think as we move forward together.”

Chris Wheeler, Regional Head of Land Development for Willmott Dixon, said: “We’re proud to have worked with the wider team in establishing a ground-breaking proposal which offers significant benefits to the townscape of Torquay.

"The Strand development, which incorporates the former Debenhams building and the wider harbour front, is a key aspect in the wider regeneration of both Torquay and Torbay. The proposals establish potential to provide market leading hospitality and food and beverage offerings bringing much needed employment and focus to the harbour”.