Exeter prepares for 'staycation' surge as UK tourism hits £4.8bn peak

Exeter is preparing for a significant influx of tourists this Easter, with local officials predicting a vital "boost" for the city's economy.

Exeter City Council said there is "continued confidence" in the city as a leading short-break destination, following a period of steady growth in the local tourism sector.

The upcoming holiday period is expected to provide much-needed support for the hospitality, retail, and leisure industries.

It could be a very positive Easter for British tourism, as new figures reveal 12.5 million people are planning a UK-based holiday next weekend.

The surge in "staycations" is expected to inject £4.8 billion into the national economy, with Exeter City Council confirming the city is "well placed" to welcome an increase in visitors. 

Museum fees under review

The upbeat forecast comes as the Department for Culture, Media and Sport (DCMS) confirmed it is "exploring options" to introduce entry fees for international visitors at national museums.

The proposal follows a government-commissioned review by Baroness Margaret Hodge, which suggested that charging overseas tourists could support the long-term financial resilience of institutions like the British Museum and the National Gallery in London. 

While the move has been welcomed by some as a way to fix cultural funding gaps, organisations such as the Art Fund have warned it could create "barriers to entry" and impact the UK's reputation as a welcoming destination.

Local impact

For regional hubs like Exeter, the Easter period remains a critical benchmark for the year's economic performance.

An Exeter City Council spokesperson said: "Easter provides an important boost for the local economy, supporting businesses across hospitality, attractions, and retail.

The city’s tourism board, Visit Exeter, has highlighted a range of family-friendly activities and events designed to draw in visitors from across the South West and beyond.

VisitEngland Chief Executive Patricia Yates said it was "encouraging" to see so many people holidaying at home, citing the "ease, convenience and certainty of budgeting" as key drivers for the 2026 spring season.