Chery Torbay opens in Paignton with exclusive showroom launch
.jpeg?trim=0,246,0,245&crop=&width=640&quality=70&enable=upscale)
The new dealership, located on Totnes Road, will celebrate its launch with a family-friendly event featuring locally sourced food and drink, giveaways, and vehicle displays.
Chery Torbay has officially been trading in Paignton since 14 th August, bringing one of the world’s fastest-growing automotive brands to the English Riviera.
Located on Totnes Road, Chery Torbay will celebrate its exclusive showroom launch on Saturday, September 12, with a family-friendly event featuring locally sourced food and drink – including custom-made treats from The Daily Knead – giveaways, vehicle displays, and the opportunity for visitors to explore Chery's latest range of innovative SUVs.
The new dealership becomes one of the first dedicated Chery retailers in the South West, providing customers across Torbay, South Devon, and the surrounding areas access to the brand’s growing line-up of technologically advanced vehicles, including the all-new TIGGO Chery Super Hybrid (CSH) models.
In the lead-up to the launch event, Chery Torbay are running a competition to win the ‘Ultimate Day Out’, offering the use of a Chery model for the weekend, a family membership to Paignton Zoo, and an Afternoon Tea voucher to Wild Thyme café. You can find out more about the terms and conditions and enter the competition through their Facebook and Instagram pages.
Chery has rapidly established itself as a global automotive success story, operating in more than 100 countries and regions worldwide.
-Copy.jpeg?trim=0,246,0,245&crop=&width=640&quality=65)
Known for combining advanced technology, premium features and outstanding value, the brand is now introducing its next generation of vehicles to UK drivers.
The launch event will provide visitors with an opportunity to get behind the wheel of Chery’s latest models and learn more about the brand’s innovative approach to motoring, including its advanced safety systems, intelligent connectivity features and pioneering Chery Super Hybrid technology.
As well as showcasing the latest vehicles, the event has been designed to celebrate the dealership’s arrival within the local community.
Guests can enjoy refreshments from local suppliers, speak with the Chery Torbay team, enter competitions and experience the showroom for the first time in a relaxed and welcoming environment.
John-Paul de Kock, Sales Manager at Chery Torbay, said: “We’re incredibly excited to officially introduce Chery to the people of Torbay and the wider South Devon community. Chery vehicles bring together innovation, design, practicality, and exceptional value, and we look forward to helping local drivers discover everything the brand has to offer.
“Our launch event is a chance for everyone to come along, meet the team, explore the vehicles, and celebrate this exciting milestone with us.”
The opening marks a significant investment in the local area and further strengthens the growing automotive offering available to customers across Torbay. Those interested in learning more about the Chery range are encouraged to attend the launch event, where the team will be on hand throughout the day to answer questions and arrange test drives.
Event details are as follows:
- Chery Torbay Official Launch Event
- Date: Saturday 12 September 2026
- Location: Chery Torbay, 59 Totnes Road, Paignton, TQ3 3RE
- Time: Throughout the day
- Entry: Free
The addition of Chery marks an important step in City West Country’s continued growth and commitment to partner with innovative, globally recognised automotive brands. As part of this expansion, Chery Torbay will open soon in Paignton, providing customers across Torbay and South Devon access to the Chery range.
Chery Torbay will focus exclusively on local retail and small business customers, supported by after-sales facilities providing servicing, maintenance and ongoing customer support.
Mike Wickins, CEO of City West Country, said: “We are delighted to be adding Chery to the City West Country portfolio. This partnership represents a significant step for the business, aligning us with a forward-thinking global manufacturer at an exciting time for the UK market. With our specialist resources in Fleet sales, after-sales and customer service, we look forward to supporting the growth of the Chery brand across Torbay and the wider South West.”
Chery is a leading global automotive manufacturer known for innovation, quality and sustainability. As its UK presence grows, the brand is earning recognition for vehicles that deliver advanced technology, proven reliability, and outstanding value.