Cheers as Sea Arch bags trio of top awards
- Credit: Sea Arch
Non-alcoholic spirit specialist Sea Arch Drinks from Torquay has scooped a trio of industry awards over the past few weeks for its Sea & T ready-to-drink cans, including being crowned New Drink Product of the Year at the Food Matters Live Awards 2021.
Launched in November 2020, the Sea & T RTDs offer a refreshing alcohol-free alternative to a G&T. A pre-mixed and portable extension to the Sea Arch Coastal Juniper non-alcoholic spirit, the RTDs are vegan friendly, low in calories, and free from sweeteners and the top 14 allergens.
The Sea & T is a double measure of Sea Arch spirit mixed with a lightly sparkling Indian tonic, while the Rose Sea & T is blended with a delicate rose and raspberry infused tonic. The wild seaside herbs used in the Coastal Juniper blend, native to the Devon coast where Sea Arch’s founders live, are central to the spirit’s crisp, complex flavour.
Sea Arch Drinks co-founder, Sarah Yates, said: “We are thrilled to have been named New Drink Product of the Year at the Food Matters Live Awards, as well as being awarded Gold and Silver medals at the Taste of the West Awards and named a finalist in the Veggie Awards.
“We’re very proud that the Sea & T range makes it easier than ever for people to make positive, healthy choices, without having to compromise on taste or experience. With Sea Arch, life really is more beautiful without.”
The prestigious Food Matters Live Awards celebrate outstanding innovations from across the food, drink and nutrition sectors, attracting entries from around the world. As well as taking home the New Drink Product of the Year award, Sea Arch Drinks will benefit from six months of sales support worth £30,000 from category sponsor Product Chain.
Dr Sarah Jenkins, director at Magenta Research and consumer insight specialist, was on the judging panel for the award. She commented, “Rather than creating yet another generic non-alcoholic G&T, Sea Arch have developed something quite different. The taste is distinctive and refreshing, standing out amongst the crowded market. The drink also has strong connections with their coastal location, creating an appealing brand story.”