How will Covid change the music industry?
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Each new decade brings with it a shift in the way that the music industry functions.
In the 1980s, Italo Disco and New Wave made their sounds through Boomboxes and Cassette tapes. The 1990s were the era of fusion genres and music discovery through MTV, while the digital revolution has dominated the 2000s and beyond.
If the events of 2020 have taught us anything, it’s that the future of music - or any industry for that matter - is never certain, with Covid-19 setting an unparalleled environment for creatives around the world.
From live-streamed home gigs to embracing Tik-Tok dance routines, musicians have reached new heights in creativity and innovation to help establish a robust future for the music industry.
Thanks to the pandemic, music industry experts have had to reframe their predictions to account for the ways that Covid-19 will change the music industry in the decades to come.
Now, predictions include more socially-distanced trends such as the decline of fan-to-artist physical interaction.
Experts predict that social channels will overtake the need for events such as meet-and-greets, with fans gaining just as much value from digital interaction through online platforms.
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There will also be new live music experiences, as coronavirus threatens the live music industry for us all, even after vaccines are fully rolled out.
Drive-in festivals where you can enjoy a gig from an assigned parking space, socially distanced arenas and 'fan pods' are all predicted as ways in which the music industry will have to adapt to a post-Covid world.
In the wake of increased digital content creation thanks to social distancing, there really are no limitations to breaking into the music industry anymore.
This trend is set to continue into life after the pandemic, as independent artists continue to rise and find ways to reach bigger audiences without the need for label support.
The unquestionable devastation of the pandemic has forced the music industry to fight for its survival harder than ever before.
However, it’s also given the music world an opportunity to shift the industry forward to ensure the business of music continues for years to come.