From trawler to plate in a day - chef Mitch Tonks bringing Brixham fish straight to customers' doors

Torbay Weekly

Celebrity chef Mitch Tonks has launched a new service that gives customers direct access to Brixham Fish Market - and delivers fresh fish to their door the following day.

Mitch's pioneering seafood restaurants Rockfish have launched Seafood at Home, the all-new way to buy and eat fish at its freshest.

From sea to plate in 24 hours, Seafood at Home changes how we buy, cook and eat fish, says Brixham-based Mitch.

Rockfish’s new service gives customers access to Brixham Fish Market, seeing the catch as its being landed throughout the morning, minute-by-minute.

The market is open from 6am to midday, giving customers the ability to buy the freshest seafood direct from the boats for delivery straight to their door the following day.

Seafood at Home is not another seafood box or fish meal kit, says Mitch.

Mitch said: "With Seafood at Home, Rockfish is revolutionising the way British households purchase their fish.

"Unlike other fresh fish boxes on the market, the Seafood at Home team is in control of the entire process from boat to plate, meaning they can minimise the time between when the fish is landed to the moment it’s delivered to the customers' door, as well as allowing them to offer the best fish the boats have to offer daily and a
wider variety of expertly prepared cuts, all sustainably packaged and delivered direct.

“For too long the fish supply chain has meant that getting our hands on really fresh fish is only possible for those living by the sea.

"For the rest of us, our choices are what is available pre-packed and ‘fresh’ from the supermarkets, severely limiting not only our choice but the quality and provenance too.

"By changing the process entirely, Seafood at Home instead brings the joys of the market – finding the best
quality, fresh British seafood – to everyone, in the end hoping to help us Brits eat more seafood, better.”

Customers visit the online fish market where they can buy freshly landed fish selected by the Rockfish experts – whether from their own ‘The Rockfisher’ boat, or other local fishermen landing their daily catch.

The seafood is then transported just 17 meters - the equivalent of just four Ford Fiestas - where the fish is immediately cleaned, portioned, and packed directly next to the quay.

It’s then wrapped in speciality designed boxes to ensure the fish arrives in tip-top condition.

Fish and seafood on offer changes daily depending on what is landed, but options include everything from monkfish to cod, sea bass, gurnard, brill, john dory, dover sole, cuttlefish, scallops, crab and much more.

And if the customer is set on their favourites, all they need to do is sign up to the online market’s ‘notify me’ alerts, which means they’ll be notified when a boat with that specific catch lands, giving them the chance to bag their favourite fish the minute it leaves the boat.

What’s more, Seafood at Home draws on the experience and high calibre of chefs on hand, meaning the team can offer cuts that aren’t typically seen on fish counters or in other delivery boxes.

Think T-bones, chops, and ‘cote de boeuf’ cuts, alongside tails, cheeks, and specially-prepared children’s portions – all cut with easy cooking in mind.

Each Seafood at Home box also includes a helpful guide created by Mitch and his chefs on how to cook fish at home.

Tips cover roasting, frying BBQing, cooking in an oven bag, and even a special section on the perfect T-bone. Each section has a recommendation on which fish work well with which method, and how to best achieve restaurant-quality food set to impress.

Well-known and respected for being one of the most knowledgeable voices and leading seafood chefs, restaurateurs and authors in the country, Mitch is firm in his belief that fish only needs a few ingredients to make a truly outstanding dish.

Staying true to this ethos, Mitch and the Rockfish chefs have developed a selection of sauces and butters designed to pair perfectly with the Seafood at Home catches.

Mitch said: “As a rule, in the UK we don’t appreciate the bounty of seafood available to us.

"A huge proportion of what we catch off the British isles is exported, and in its place we import from across the world, which is heart-breaking when you think of incredible tasting, high quality seafood our fishermen are able to produce on a daily basis.

"Not only does British seafood taste incredible, but it also plays a vital part in feeding the population and providing jobs and security to our fisher men and women.

"Somewhere along the way, we Brits have lost the knowledge and tradition of preparing what’s available to us and
have instead become scared of it.

“I started out as a fishmonger more than 25 years ago; in that time the industry hasn’t moved on as much as it should have to reflect changing buying habits and to give people the flexibility they want.

"At Rockfish we have so much experience at our fingertips – we not only sell British seafood through our own restaurants but supply other establishments including the likes of Hawksmoor.

"So, it made sense to us to take the ability chefs and restaurateurs have to buy direct from the market and put that power into home cooks’ hands.”

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